Food packaging illustration by illustrator and artist Yaansoon
With this food packaging illustration, I wanted to emulate the look of raw ink drawings you find in a nature-loving artist’s sketchbook, or scrapbook. The hand-lettering is also as organic as the drawings surrounding it, reflecting the essence of organic food and lifestyle.
With recycling being part and parcel of the organic lifestyle, this packaging illustration is meant to appeal to a target audience, who will want to keep it for future DIY projects. Maybe plant an heirloom tomato in the jar once they’re done with it, or use it to display their brushes and art supplies! This packaging illustration is meant to appeal to the urban gardener and the healthy foods consumer.
This isn’t a finished design as I am an illustrator, not a designer. It’s here to showcase the illustration style and thinking behind my commissions.
Illustration Technique: Hand-drawn pen and ink on paper, followed by vector digitisation in Adobe Illustrator, and finalised in Adobe Photoshop.