Flat lay style food illustration by illustrator and artist Yaansoon
Personal project – I created this flat lay style food illustration of a cutting board as part of a series of illustrations posted under a recipe blog post about an easy Middle Eastern fried tomatoes dish. The inspiration behind this illustration is of course flat-lay photography that is on trend right now. However, if you look closely, the perspective is not quite flat-lay for all of the elements. This is inspired by “Eastern art perspective,” which does not follow the 3-dimensionality of “Western art perspective.” What’s also on trend right now among feminine photography sites in particular is “marble,” which is also incorporated in the background of the illustration. This flat lay style food illustration aims to reflect an organic lifestyle and home décor look with its minimalist, Wabi Sabi consciousness. It also incorporates a bit of the “Nomadic Modern” style, also currently on trend. There is a bit of branding undercurrent in this piece as it might very well fit into a genre of visual imagery that belongs to food and kitchen accessories and gourmet brands, like Food52, Dean & Deluca, and to an extent, Anthropologie. Since this illustration is part of a culinary travel series, dubbed “Illustrated Middle Eastern Recipes,” I aimed to give a hint of a cultural atmosphere to the styling of the piece, represented in the accessories. These reflect the motifs you find in the handcrafts belonging to the country from which this tomato dish originates, in this case, rural Jordan. This may look like a simple, minimalist illustration, but a thinking process and deliberate illustration decisions were made before committing to a final result.
Illustration Technique: Hand-drawn linear artwork using pen and ink on paper, followed by digital painting in Adobe Photoshop.