In this section, you will find food packaging illustration samples as well as botanical illustrations for the cosmetics industry, illustrated by food illustrator Yaansoon Illustration + Art. The artwork portrays linear ink drawings as well as digital paintings and gouache illustrations, showing a combination of digital and analogue creations. The illustrations aim to convey a sense of culture by incorporating some of the linear and painterly motifs found in the food cultures reflected in the titles of the packaging samples. An example of this is Tunisian Harissa, where the illustration draws a cultural image that aims to enhance the “Tunisian” experience of the package. Yaansoon's food illustrations for packaging also incorporate ink drawings that appeal to a millennial, well-travelled user, with a minimalist sense of style and an appreciation of whimsy. While hand-lettering is on trend right now, the packaging examples in this section are also bent on incorporating analogue hand-lettering into the mockups, as well as hand-drawn fonts that the artist has created from her own hand-writing.