| Illustrated Italy Maps and Illustrated Recipes as part of a branding project for UK-Based La Mia Mamma, Italian Restaurant Wall Art Illustration, by Illustrator and Artist Yaansoon |
On 15 June 2018, my Italian restaurant wall art illustration artworks were on full display at London’s newest eatery, La Mia Mamma. On opening day, there, inside this beautiful UK-based location, the walls featured a total of five wall illustrations I had created late 2017 and early 2018: Three illustrated Italy maps, as well as two illustrated recipes commissioned late last year by the restaurant’s management.
A few weeks into the opening, The Times newspaper featured La Mia Mamma in its July 5 issue. The writer, Tony Turnbull, was photographed next to two of the restaurant’s “Mammas” with one of my illustrated Italy maps in the background. The one you see in the picture (above) is actually the largest and most detailed map created for this project. It’s more or less the hero map.
According to Eater London the concept of the restaurant is centred around food that is created by real Italian “Mammas.” The website goes on to say these ladies will be “flying to London over the coming three months to cook a selection of regional specialties, which will then stay on the restaurant’s menu.” The article also says the first month features Sicilian favourites created by “Mamma Lidia” during her residency.
The food is displayed on scrumptious food displays and presented in a mixture of rustic-looking pottery as well as minimalist plates and cutlery to reflect the homemade feel of La Mia Mamma’s food, within a stylish modern atmosphere.
UK-Based Italian Restaurant Wall Art Illustration: The Deliverables
When La Mia Mamma contacted me late 2017, their vision was to commission me to create a full-fledged branding solution for their brand. Therefore, the wall art is only one part of a larger illustration project.
With regards to the wall art deliverables, they are as follows:
- Three Illustrated Italy maps – wall art: Illustrated maps featuring a hero map of Italy, as well as two zoomed-in, regional maps of Northwest Italy and Southern Italy. The high-resolution illustrations were then printed-out professionally and transformed onto three different walls on the first level of the restaurant.
- Two Illustrated recipes – wall art: Two illustrated recipes of authentic Italian dishes from two different regions. The recipes were printed-out and professionally applied to two separate walls on the second floor of the restaurant. The recipes are: Tagliatelle alla Bolognese, and trofie al pesto.
Please check this post to see the full list of branding deliverables for this exciting La Mia Mamma project. As mentioned above, the wall art is part of a larger branding project that involved other deliverables, including social media illustrations and kitchen apron prints, among others.
In closing, let me just mention that the main reason for restaurant management to approach me was in large part thanks to artwork posted on my blog under Illustrated Travel Stories, namely the illustrated maps, which are part of the Italy Culinary Tour series.
Client: La Mia Mamma restaurant – 257 King’s Road, Chelsea, London SW3 5EL.
Restaurant opening: 15 June 2018.
Illustration Commission Years: 2017 – 2018.
Illustration Technique: Italian restaurant wall art illustration artworks were created using several digital and analogue drawing and illustration tools: Some of the artwork started out as pen and ink on paper (which was then scanned), while the majority of these food and travel illustrations was created digitally using Adobe Photoshop, a Wacom pen tablet, as well as professional drawing apps on Samsung Galaxy Tab S3.
Illustration Portfolio | Food Illustration | Travel Illustration | People Illustration | Hand-Lettering | Surface Pattern Design | Packaging Illustration