Italian Pizza Illustrations: Illustrated Art Print Commissioned by The Italian Trade Agency – Agenzia ICE

In January 2019, I was commissioned by the Italian Trade Agency – ITA (Agenzia ICE) to create an art print depicting 12 Italian Pizza illustrations on occasion of Pizza Day, coinciding on February 9 2019.

The Brief

The client requested that the illustration style of the art print be consistent with a previous illustration project I had completed for them late 2018. Please see this portfolio page for a better idea about the overarching project, which consisted of creating a number of Italian food illustrations depicting staple Italian ingredients (cheese and pasta) as well as an illustration of Italy’s most known desserts – with hand-lettering.

The Deliverables

ITA/ICE requested the following deliverables:

• 1 illustrated art print depicting 12 iconic Italian Pizzas, with hand-lettering in Italian and Arabic.

I worked with ITA/ICE staff to identify the most iconic and authentic Italian pizzas known to Italians locally. The selected pizzas ranged from Pizza Margherita to Focaccia, and demonstrated a number of diverse Italian ingredients, such as mozzarella di bufala, frutti di mare (sea food), fiori di zucca (zucchini/courgette flowers), and other staple Italian ingredients.

This art print was created in CMYK colour mode and was printed out as an A2 art print, with the official ITA/ICE logo at the bottom (not included here).

The Target Audience

The art prints were distributed at a relationship-building and social media event with special focus on restaurants that served Italian pizza, or had Italian chefs at their helm.

The restaurants placed the Italian Pizza illustrations on display at their entryways, and selected one of the pizzas portrayed in the art print as their “special dish of the day.” They also celebrated Pizza Day on social media by taking part in an ITA/ICE hashtag designated for the day.